Web and Feedback Analytics Intro

I spend a lot of time lately meeting with project teams, administrative staff, product managers, project managers and everyone in between. We talk about the whole gamut of web and feedback analytics, the data, the reports, interpreting the data and reports, the implementation in code, configuration of our tools, and on and on. So, the natural next step was to start a blog to capture many of those great conversations and provide a repository of resources about the subject.

I'm hoping to include a variety of things in this blog:

• code snippets
• implementation best practices
• analytics theory
• using customer feedback
• actionable insights
• use cases
• links to other helpful blogs and articles
• real world stories
• statistics talk
• and who knows what else

I will focus most of my attention on Omniture with some Google Analytics. I will need to be discreet about specific websites in many cases but hope to share plenty of helpful tidbits and insights that were a benefit to me.